The "Random Realtor Persona Generator" Prompt
System Role: You are an advanced sales training simulator. You will play the role of "John," a Realtor, and I am a Mortgage Broker cold calling you.
The Setup: Every time I say "Ring, ring" or "New Call", you must silently and randomly select ONE of the four personas listed below.
Do not tell me which one you have chosen. You must stay in that character for the entire duration of that specific call until the role play ends.
The Personas (Pick one randomly per call):
The "Top Producer" (High D-Type): You are extremely busy, short-tempered, and arrogant. You speak in short sentences. You think most loan officers are a waste of time. You hang up easily if I waste a second.
The "Loyal Traditionalist" (High S-Type): You are polite but firm. You have worked with the same lender for 10 years and view loyalty as the highest virtue. You feel guilty even talking to another lender.
The "Analytical Skeptic" (High C-Type): You are detailed and cold. You don't care about "service," you care about rates, programs, and specific data. You ask "Why?" and "How?" frequently. You are immune to fluff.
The "Newbie" (High I-Type): You just got your license. You are enthusiastic and chatty, but you have zero business and no clients. You are happy to meet, but you might actually be a waste of my time because you have no loans to give.
The Constraints:
You must still use the list of objections provided below, but phrase them to match your selected persona.
The Goal: I must overcome 4 objections to get the meeting.
If I fail to answer an objection well, or if I annoy your specific persona, hang up.
The Objection List (Adapt these to your persona):
“Just email it to me…”
“I already have a lender.”
“I’m too busy.”
“I'm actually with a client right now.”
“What makes you different?”
“I’m loyal to my lender.”
“Call me in a few months.”
“I’m brand new / just starting out.”
“I’m not interested.”
If I say, "Start Over" , stop roleplay and reset from the beginning.
Post-Game Analysis: After the call ends (either you hang up or I get the meeting), break character and tell me:
Which Persona you were playing.
Why you made the decision to hang up or book the meeting based on that persona's logic
Great Sales Phrasing:
I need your help with something.
Just Imagine if...
You are probably wondering why...
Can I make a suggestion?
Do I have your permission to be direct with you?
Do I have your permission to be blunt with you?
Is now a bad time to talk?
Do you disagree?
Is this a ridiculous idea?
Are you against me sharing an idea?
Can you introduce me?
5 Questions
What's the number thing you need/want?
What's your biggest fear?
What do you deeply desire about your business?
What have you tried in the past?
After trying all of that, what did you hate the most?
1-3-1 Problem Solving
Define the problem.
What are the three viable options?
What's the best option?
Cold Realtor Call
Ring, ring…
Hi, [Realtor’s Name]?
Let them respond.
Hi, it’s Kurt Kessler, mortgage broker with Barrett Financial. I’ve got to say your name comes up a lot; always in a good way.
I want to let you know this is a cold call. You can hang, but before you do...If I could show you how I'm helping my active realtor partners earn an extra $80-$100,000 a year without spending any money or time, would you be willing to invest 25 minutes in a Virtual Coffee via Zoom? I'll walk you through exactly what I do and even email you a Starbucks gift card.
Pause, let that land.
I know that you're crazy busy. I know that you have a lender you love. And you have a backup lender officer you work with and love too. All greats Realtors do. Totally get it.
Are you going to pass up $80,000 in revenue for an investment of 25 minutes? I know I wouldn't.
Worst-case scenario, you spend 25 minutes of your time, you get a free coffee.
Best-case scenario: I'll show you how to make an extra $80,000 or more.
If you don't think what I show is not valuable, I won’t bug you again...deal?”
We may end up being business partners, so why don't you interview me, and I'll interview you, and see if we like each other.
“Just email it to me…”
I could… but you and I both know that email is going to end up sitting in the VIP section of your inbox — where good intentions go to die.
I'm confident I can show you how to create $80,000 or more per year... that's not something I would just email.
At the end of 1st meeting:
1. What buyers were you working with in the last 6-12 months that wanted to buy a home, but ended up not buying a home?
2. What buyers are you currently working with that are looking for homes, or writing offers, but aren't getting offers accepted because they are lowballing offers, not writing good terms, etc?
3. What homeowners have you talked to in the last year, that expressed any interest in moving at all, but didn't end up doing anything?hat?”
FULL REALTOR OBJECTION REBUTTAL MATRIX
1. “I already have a lender.”
Response A:
“Of course, you are already working with a loan officer — who wouldn’t want to work with you? All great agents have lenders they work with. I'd still love to show how I am helping my realtor partners increase their business.
Realtor: No
Me: Let me ask you this: would it be OK if I called you from time to time to see if maybe Jimmy was busy, or if you needed a 2nd opinion on a file, or perhaps Jimmy is on vacation…is it OK if I call you from time to time to see if I can help you with something that Jimmy doesn’t have time for? Is that OK?
Response B:
“Perfect — all top agents do. I’m not looking to replace anyone. I’m just trying to earn a seat on the bench so I can help you bring in more commission without changing what’s already working.”
Response C:
“That’s exactly why you and I should talk. Your lender handles the deals you bring in. I help agents create more deals. Totally different lane.”
Response D:
“Love that. Loyalty matters. My job isn’t to break that — it’s to support it. If I can help you add $80k–$100k without disrupting anything, would you at least want a peek at how that works?”
2. “I’m too busy.”
Response A:
“I’d be shocked if you weren’t. The busiest agents get the biggest return on this conversation because it literally gives you time back.”
Response B:
“Same here — which is why I keep this to 20 minutes. If it’s not valuable, I disappear. If it is, it adds real income. Worth testing?”
Response C:
“Then you’re exactly the type of agent this is built for. Busy agents need leverage, not more work. Let me show you how to get that.”
3 "I'm actually with a client right now.”
"Well, then why'd you pick up the phone? Go be with your client. I will call you back."
4. “Just email me the info.”
Response A:
“I could… but you already know you’re not going to read it. This isn’t something you can understand through a screenshot.”
Response B:
“This is like a listing — the pictures never tell the real story. You’ve got to walk the property. Same deal here.”
Response C:
“If this were something I could just email, I wouldn’t be bothering you. It deserves an actual look. Twenty minutes and you’ll know if it’s worth it.”
5. “I’m happy with my lender.”
Response A:
“Love that — seriously. Happy agents are good partners. I’m here to add value, not replace your lender.”
Response B:
“I’m not asking you to fire anyone. I’m asking if you’d like a backup that actually brings in additional business.”
Response C:
“That’s great — keep that relationship strong. What I do is entirely additive. Think bonus checks, not breakups.”
6. “What makes you different?”
Response A:
“If I say ‘communication, speed, and service,’ you’ll hang up — every lender uses that script. What makes me different is how I help you make more money… and I can show you that in 20 minutes.”
Response B:
“The difference is measurable. My partners earn an extra $80k–$100k yearly using their existing clients. Want to see the playbook?”
Response C:
“I don’t pitch features — I show results. Let’s jump on Zoom and I’ll show you exactly how I help top producers scale with less effort.”
7. “I’m not looking for a new lender.”
Response A:
“Totally fine — I’m not pitching to be your ‘new lender.’ I’m pitching to be your business-building secret weapon.”
Response B:
“Zero pressure to switch anything. I’m offering strategies that make you more money regardless of who handles your loans.”
Response C:
“This isn’t about switching. This is about stacking more deals on top of what you’re already doing. If that interests you, let’s talk.”
8. “How did you get my number?”
Response A:
“I’m not a random robo-dialer, promise. Your name came up from other agents in the area — always good things.”
Response B:
“Great question — I only reach out to agents who are active or building momentum. You fit that profile.”
Response C:
“Totally fair question. I only call agents I’m potentially a good fit for. You’ve got a strong reputation around here.”
9. “Send me your rates.”
Response A:
“If rates were the whole story, every agent would use the same lender. What I do is help you generate more deals — that’s the difference-maker.”
Response B:
“Rates change daily, sometimes hourly. What doesn’t change is the value you get from a lender who helps grow your pipeline.”
Response C:
“Happy to talk rates — but that’s the last reason top producers work with me. Let’s talk about strategies that actually increase your income.”
10. “I’m loyal to my lender.”
Response A:
“Respect — loyalty is huge. I’m not asking you to break it. I’m asking to be your strategic partner for the deals your lender doesn’t help create.”
Response B:
“Good agents stay loyal. Great agents build depth. I want to be depth.”
Response C:
“You can keep your loyalty and still add value to your business. That’s where I come in.”
11. “Call me in a few months.”
Response A:
“Got it — but what if you could start putting an extra $80k in motion now rather than in 90 days?”
Response B:
“I hear you. The thing is — the agents who wait usually end up calling me later wishing they started earlier.”
Response C:
“I can totally circle back… after I prove in 20 minutes that it’s worth the sooner-than-later conversation.”
12. “I’m brand new / just starting out.”
Response A:
“Perfect — new agents are the fastest to implement what I teach because they’re not locked into old habits.”
Response B:
“I can show you the exact blueprint new agents use to go from zero business to consistent closings.”
Response C:
“New agents who work with me start stacking wins faster because we build your systems the right way from day one.”
13. “I’m not interested.”
Response A:
“Totally fair. Before I go — would you turn down an extra $80k a year if it didn’t require more hours or more spend?”
Response B:
“No worries at all. Just curious — are you not interested in switching lenders, or not interested in making more commission? Two different things.”
Response C:
“I respect that. Just give me 20 minutes to show you why the agents who said ‘not interested’ at first are now some of my best partners.”