I'm a listing Agent

Realtor: Hey I'd love to work with you but I'm a listing agent. Hey, I'd love to send your business but I'm a listing agent.  

Me: That's great. A lot of realtors would love to be in your position. What do you do? What do you do with the sellers when they need a loan?

You: "Awesome. That's actually really great because I'm primarily a listing lender."

Agent: "Well, what do you mean by that?"

You: "Well, do you mind if I ask you a couple of questions?"

Agent: “Sure.”

You: "Well, obviously, you have tens and twenties of numbers of people coming through this open house. What do you do with all of them? What do you do with all of these prospective buyers? Do you just only work with the one buyer who's going to buy this home? Do you ever double-end the property?"

Agent: "Yeah, from time to time, we'll double end the property if the person comes directly to us, but otherwise, we don't really have a follow-up strategy for the buyers that are coming through.”

You: "Well, do you have a team, or is it primarily yourself?"

Agent: "Yeah, I have a couple of agents that work on our team."You: "Well, what if I can show you a strategy where we can be the lead capturing mechanism of your business, and then we can then work on converting all of those prospective buyers to your team and create an opportunity to help those team members help all those people that don't get an offer accepted on this home?"Divider

Agent: "That's actually a pretty great idea."

You: "Well, yeah, again, I'm primarily a listing lender."

Agent: "What do you mean by that?"

You: "So one of the things that we do really well, and I'm not sure, I don't think you're doing it here because I didn't see it in the comments, but are you cross-qualifying all of these offers when it comes to protecting your seller?"

Agent: "Well, sometimes we do, sometimes we don't. But I know a lot of people don't really like that."

You: "I just ask you to kind of redirect and maybe put yourself in the shoes of the seller. I believe this can help you win more of your listing presentations.

Imagine if they talk to three listing agents and no one says, "Hey, Mr. And Mrs. Smith, has anyone talked to you about how to protect this home from getting an offer that ultimately cancels?"

And they would say, "No, no other people have told us about that."

You: "I'm primarily a listing lender.”

Agent: “What do you mean?"

You: "Well, for example, what type of marketing? What type of open house strategies, what type of financing, what type of creative financing are you utilizing on this home right now?"

You: "Well, I'd love to show you a strategy on how we can create a massive amount of awareness and marketing from one listing and also create really in-depth financing analyses so that when people come in, they can look at buydown options, they can look at seller concessions. We can market the property with a 2021 interest rate. All of these things are ways that you and your team can double-end the transaction because their agents and their lenders are not having these conversations. So as people are coming through, we'll show the creative financing. We'll be able to market the property. We can do sunset broker previews; we can do VIP neighborhood broker previews. These are all things we do to enhance the overall marketability of the product and you and your team. If you have a couple of minutes, I'd be happy to show you.

Great, it is my firm belief that I must give value to all agents. I love working with Listing Agents to show them how they can make more money without spending more time or money.

Does Thursday or Friday work?