Sharing the Concept with a Realtor

“Hey, I’ve got an Open House Engagement Kit for 123 Main Street. Are you interested?”

Realtor: “Sure…what is it?”

“Well, my marketing is built around what buyers are actually thinking when they walk in. It answers the questions they hesitate to ask or don’t even realize they should be asking.

And if it’s the first weekend, we also show them the right way to look at the list price.”

(Then I stop talking. They will ask more questions… and it almost always turns into a yes.)

Going Deeper when Realtor ask questions:

Getting open house guests to sign in with “the seller requires it” is getting tougher by the day. If you want someone’s contact info, you’ve got to earn it by offering something valuable. That’s exactly what these Open House Engagement Kits do. They create a natural, low-pressure environment for the Open House Guests to ask questions. Since there is a ton of information, the material sparks curiosity and just enough confusion to get people asking questions, so guests come to you.

In competitive markets, buyers need help understanding how to evaluate price and how to win. There’s no such thing as an “ask price,” only a list price.

So we reframe the conversation. Instead of “this home will cost $25,000 more,” it becomes: “To compete, it’s about $145 more per month and roughly a $5,000 additional investment.”

Now the real question is: Is it worth losing the home over $145 a month and $5,000 upfront? For some, the answer is still no, and that’s okay.

But for others, it puts things into perspective. That’s dinner out, not exactly life-altering when it comes to owning the right home.

And that’s the strategy behind the Open House Engagement Kits. They help buyers make smarter, more confident decisions. And they allow you to capture the client’s information and keep the conversation going.